Universal Music Group has a presence in 77 countries around the world. It is the world’s leading music industry with hundred of artists across the globe signed to the label. As an international business with so many artists representing it, it is easy to have positive and negative light shown on your company. I have discussed in my last post something negative and this time I want to share something positive I found.
Canadian teen signer Nikki Yanofksy’s song “I Believe” was chosen to be the official Winter Olympics theme song used in broadcaster coverage. First off, having your song to be chosen to represent the 2010 Winter Olympics is HUGE!!! Universal Music Group was placed into soaring spotlight alongside young Nikki and has worked wonders! After some time the song rose to Billboard Canadian Hot 100’s #1 spot! Because of all the great publicity and soaring chat of Universal Music Group’s fantastic artist, sales for her record as well as many others on the Universal Music label went up higher then seen in a very long time.
Having this type of publicity for your company is incredible. Nikki Yanofksy, as a young 16-year old girl, will always be remembered with the 2010 Olympic Winter Games. Her career is on the rise and I wouldn’t be surprised if we started hearing more of her songs here in the United State on our radio stations.
No comments:
Post a Comment